Animal rights activists recently targeted a local Petco store in El Cerrito as part of a broader campaign to eliminate pet sales at licensed pet stores across California.

These efforts could impact the sale of fish, birds, reptiles, and small mammals.

Similar restrictions in other communities have pushed consumers toward less regulated sources, including online sellers and out-of-state marketplaces where oversight and transparency are limited. Restricting responsible retailers could also encourage unsafe and unregulated “black market” pet sales.

Responsible pet stores provide consumers with regulated, accountable options for purchasing pets while supporting education, animal care, and responsible ownership. These businesses are already subject to existing laws and inspections designed to protect both consumers and animals.

El Cerrito should focus on practical solutions that support responsible pet ownership and animal welfare, not sweeping restrictions driven by activist pressure campaigns.

Take Action Today

Contact El Cerrito officials and urge them to oppose efforts to restrict responsible retail pet sales.